Table of Contents
For local businesses, reviews are the single biggest conversion driver there is. More reviews and a higher rating directly increase calls, bookings, and trust.
Yet most businesses ask for reviews randomly — if at all. The result is a trickle of reviews and a competitor with 300 outranking you.
A simple 2-touch review request workflow fixes this by asking every happy customer, at the perfect moment, automatically. Here's the build.
Why Timing Matters
Ask at the wrong time and you get silence. Ask right after a great result and you get five stars:
- Best moment: immediately after a win or completed job
- Worst moment: weeks later when the glow has faded
- Emotion drives reviews — capture it while it's high
- Automating the timing means you never miss the window
The 2-Touch Review Framework
Two touches, no more. Asking more than twice feels desperate:
- Day 1 — SMS with a direct review link
- Day 4 — one gentle reminder
- Stop after two — respect their time
How to Build It in GHL
Trigger on Deal Won or Appointment Completed. Add a short wait, then the SMS:
DAY 1: "Hey {{contact.first_name}}, it was great working with you! Would you mind leaving us a quick review? It really helps. Here's the link: [GOOGLE REVIEW LINK]"
DAY 4 (if no review): "Hi {{contact.first_name}}, just a friendly reminder — if you have 30 seconds, a quick review would mean a lot to our small business: [LINK]. Thank you!"📌 Want the Review Request Workflow?
I've packaged the full review request workflow with copy and setup steps. Grab it free and start collecting reviews on autopilot.
Getting Your Google Review Link
Send people straight to the review box — every extra click loses reviews:
- Go to your Google Business Profile
- Click 'Ask for reviews' to get your short link
- Shorten it further with a branded link if you like
- Test it on your phone before adding it to GHL
What to Do With Reviews
Reviews are marketing assets — use them everywhere:
- Respond to every review, good or bad
- Screenshot the best ones for social
- Add them to your website testimonials section
- Feature them in ads and proposals
Handling Negative Reviews
A bad review handled well can win more trust than a perfect record. Stay calm and professional:
- Reply promptly and politely — never argue
- Acknowledge the issue and apologize where fair
- Offer to make it right offline
- Take the resolution off the public thread
Build a Wall of 5-Star Reviews
Get the review request workflow free, or let me build your reputation and automation system in GoHighLevel.
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Branden Williams
Digital Marketing Strategist & Web Designer. I help businesses grow with conversion-focused websites and marketing that's measured in revenue, not vanity metrics.