Cold Email: The Quick Loom Audit Method

Plain-text cold emails are easy to ignore. But a personalized Loom video — where you actually look at their business and point out an opportunity — is almost impossible to delete.

It proves effort, creates curiosity, and shows your expertise before you ever pitch. The reply rates are dramatically higher.

Here's the framework, the word-for-word script, and how to scale it.

Why Loom Audits Get Replies

A Loom audit works on multiple levels:

• Personalization at scale — clearly made for them
• Shows effort most competitors won't make
• Creates curiosity (they want to watch)
• Demonstrates expertise before the pitch

The Loom Audit Framework

Keep the video under 3 minutes and follow this flow:

• Opening — name + why you're reaching out
• Observation — one specific thing you noticed
• Why it matters — what it's costing them
• Quick idea — how you'd improve it
• CTA — offer to send more or chat

The Word-for-Word Loom Script

Use this as your spoken structure:

"Hey [Name], [Your Name] here. I was looking at [their business] and noticed something I wanted to quickly point out. [Share screen.] So right here, [specific observation]. The issue is [why it matters] — most [business type] lose [result] because of this. Here's what I'd do instead: [quick idea]. I actually put together a quick plan for how this could work for you. If you want, I'll send it over — just reply to this email. Thanks for watching!"

What Problem to Audit

Audit the problem that matches what you sell:

• Pick a visible, fixable issue
• Make sure it ties to your offer
• Don't overwhelm with 10 problems
• One clear opportunity is enough

The Email That Sends the Loom

Keep the email short — the video does the work:

SUBJECT: Made you a quick video, [Name]

Hey [Name], I recorded a 2-minute video looking at [their thing] — spotted a quick opportunity.
[LOOM THUMBNAIL LINK]
Worth a watch?

— [Your Name]

Scaling Loom Outreach

You can do 5+ Looms a day with a system:

• Batch your research first
• Use a repeatable script
• Keep videos under 3 minutes
• Template the email, customize the video