Claude: Create a Sales Page Outline

Writing a sales page from scratch feels paralyzing — but it shouldn't. High-converting sales pages all follow the same proven structure. Once you know it, the page practically writes itself.

Claude can draft the entire framework in minutes. Your job is to add the real proof, real stories, and real numbers that make it believable.

Here's the 9-part structure and the prompt that builds it.

The 9-Part Sales Page Structure

Every converting sales page moves the reader through these nine sections in order:

• Headline — the big promise
• Problem — the pain they feel
• Promise — the transformation
• Benefits — what they gain
• Proof — evidence it works
• Deliverables — exactly what they get
• FAQ — handle objections
• Guarantee — remove the risk
• CTA — the clear next step

The Full Claude Prompt

Paste your offer details and let Claude build the outline:

Act as a direct-response copywriter. Draft a sales page outline for my offer using this 9-part structure: headline, problem, promise, benefits, proof, deliverables, FAQ, guarantee, CTA.

My offer: [DESCRIBE]
My audience: [WHO]
The transformation: [BEFORE -> AFTER]

For each section, write the copy in a clear, conversational voice. Mark every place where I should insert a real testimonial, number, or case study with [ADD PROOF].

The Headline

The headline does 80% of the work. Try these formulas:

• "Get [result] without [pain]"
• "How [audience] can [outcome] in [timeframe]"
• "The [adjective] way to [goal]"
• "Finally, a [solution] that [benefit]"
• "Stop [pain]. Start [result]."

The Proof Section

No proof, no sale. When you're new and short on testimonials, use what you have:

• A detailed case study (even one)
• Beta results or your own results
• Screenshots of feedback or DMs
• Before/after numbers
• Borrowed credibility (tools, certifications, logos)

The Guarantee

A strong guarantee flips the risk to you and lifts conversions. Pick the one that fits your offer:

• Money-back within X days
• Results guarantee (we work until X)
• "Keep the bonuses even if you refund"
• Performance-based (you only pay if it works)

Common Sales Page Mistakes

Avoid the conversion killers:

• No social proof anywhere on the page
• Too much story before you reveal the offer
• A weak or vague CTA
• A generic, me-focused headline
• No FAQ to handle objections