Claude: Build a 30-Day Content Calendar

Posting whenever inspiration strikes gives you inconsistent, random results. A real content calendar — built from a strategy, not vibes — gives you compounding, predictable growth.

The secret is mixing content types intentionally so you build authority, trust, and leads at the same time.

Here's the Claude prompt that maps a full month for you.

The 7 Content Types

Rotate these seven types so your feed stays varied and valuable:

• Tutorial — teach a how-to
• Story — a personal or client narrative
• Mistake — a common error to avoid
• Checklist — a quick reference
• Framework — a repeatable system
• Case study — proof with numbers
• Freebie CTA — drive opt-ins

The Full Claude Prompt

Paste your skill and audience, and Claude builds the month:

Act as a content strategist. Build a 30-day LinkedIn content calendar for me.

My topic: [SKILL]
My audience: [WHO]

Use a mix of these 7 types: tutorial, story, mistake, checklist, framework, case study, freebie CTA. Spread them so no type repeats two days in a row.

For each day return: day number, content type, a hook, the core idea, and a suggested freebie or CTA.

Mapping the Calendar

Space content types for rhythm and balance:

• Lead the week with a tutorial or framework
• Mid-week: story or mistake for relatability
• Drop a checklist or case study to show value
• End the week with a freebie CTA to capture leads

Turning Calendar Into Scheduled Posts

Batch and schedule so you're not posting live every day:

• Export the calendar to a spreadsheet
• Write/refine posts in one batch session
• Upload as a CSV to HeroPost or your scheduler
• Set a consistent daily post time

Repurposing Each Post

One post can become five pieces of content across channels:

• LinkedIn post → tweet thread
• → email to your list
• → short video script
• → a section in a blog article

Month 2 Strategy

Don't start from zero next month. Build on what worked:

• Identify your top 5 posts by engagement and leads
• Create variations of each
• Go deeper on the topics that landed
• Retire the formats that flopped